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Category Archives: Industry Tips
May
14
Integrating Pinterest and Facebook
Pinterest—ranked in the top three social sites for the US—has been a hot topic for months now, particularly around how much money Pinterest users spend. Brands are intrigued, individual users are obsessed and all of us are confused about copyright issues. News stories abound of people making thousands of dollars a day redirecting links on the site, retailers are selling out of online product faster than they can refill and almost everyone is becoming an amateur chef because of it.
So, community managers, what are you waiting for? Get your brand page on there! But first, check out these best practices and consider integrating Pinterest with your established Facebook community (instead of building your Pinterest community from scratch).
Meltwater Group has gathered a few links, tips and tricks to get you started. Let the pinning for your brand begin!
- Pinvolve: This Facebook app has gained notoriety
May
08
10 Media Outlets for Digital News Now
When identifying media outlets for marketing and public relations outreach, there are countless media databases and blog search tools at your fingertips. For example, if you’re looking for a contact that covers technology for major markets in the U.S., you can insert that search query into Meltwater Press and populate a media list that fits your query.
However, searching news media for personal use can be more overwhelming, even challenging. Staying up-to-date with current events, technology, memes and internet trends is beneficial for networking, job interviews and your career. To help, Meltwater Group put together a recommended subscribe list of 10 media outlets to start with.
- Mashable: The all-encompassing Mashable. This social media newshound reports on all things industry related, no matter how serious or senseless. It’s pretty mainstream and most stories go viral, but this might not be the only perspective you’ll want
Apr
18
Social Startups Worth Watching in 2012 – An UPDATE
We’re nearly five months into 2012 and many of our ‘Social Startups Worth Watching in 2012’ have undergone tremendous changes, while others have quickly stolen the spotlight. So, Meltwater Group has pulled together a little recap of our previous predictions from 2011 with some updates, and added in a few extras to keep an eye on.
- Tumblr: While the blogging/sharing site hasn’t seen much action as a brand, its simple layout and support of .GIFs allow memes to go viral. Whether it’s the ‘What Should We Call Me’ Tumblr or ‘Texts from Hillary,’ most of us trolling the Internet will be visiting a Tumblr page, or 10, on a regular basis.
- Spotify: With a Facebook partnership for the launch of Timeline, and a partnership with Coca Cola (announced today), the music “startup” can hardly be classified as such. Visibility and
Apr
05
Facebook Timeline: Best Brand Pages
Facebook made its new Timeline mandatory for all brand pages on March 30. While some brand pages partnered with the social network, getting the scoop on the new layout and a running start, others were automatically rolled over last week with one month’s notice. Even with much shorter notice some regular old brand pages were able to find some pretty cool and clever uses for the “new Facebook.” Check out some of Meltwater Group’s favorite and most creative uses of Timeline below.
- Spotify used their Timeline to recreate a history of music. While the company itself launched in 2006, they went back and added in important dates in music’s history. Including the birthdays of some of the music’s pioneers and most noteworthy artists, famous performances, inventions important to music (Walkman, iPod, etc.) and more.
The best part? Each milestone on the timeline… Read More
Apr
04
#SMWF Europe shows a maturing of the industry – Businesses embracing social media but measurement is yet to be cracked
We attended SMWF (Social Media World Forum) Europe (Olympia London, 27th-28th March) for the second year running and there were significant differences. Quite clearly, not only has the social media industry evolved in terms of the sophistication of the plethora of tools available, but also in terms of how much more mature the end users are in their understanding of how social media needs to be integrated into their external comms strategies.
Some of the conversations we had with visitors to our stand (43/44) captured this perfectly. Last year, I remember being asked: “So, twitter then, how can it be used for my business?” Seriously. This year, attendees were not only executing social media strategies on a regular basis, but most importantly they wanted to know how could they better measure the success of these campaigns? We’re engaging but how can I better identify my target… Read More
