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Apr
04
#SMWF Europe shows a maturing of the industry – Businesses embracing social media but measurement is yet to be cracked
We attended SMWF (Social Media World Forum) Europe (Olympia London, 27th-28th March) for the second year running and there were significant differences. Quite clearly, not only has the social media industry evolved in terms of the sophistication of the plethora of tools available, but also in terms of how much more mature the end users are in their understanding of how social media needs to be integrated into their external comms strategies.
Some of the conversations we had with visitors to our stand (43/44) captured this perfectly. Last year, I remember being asked: “So, twitter then, how can it be used for my business?” Seriously. This year, attendees were not only executing social media strategies on a regular basis, but most importantly they wanted to know how could they better measure the success of these campaigns? We’re engaging but how can I better identify my target… Read More
Mar
14
SXSW Infographic Day 4
Meltwater Buzz’s social media insights into day 4 of South by Southwest were published today in Mashable. Trending conversations include Al Gore and Sean Parker’s session and homeless people as hotspots.
Mar
12
SXSWi Diary, Day 4
Day 4 at South by Southwest Interactive (SXSWi) is drawing to a close, and the big theme today seemed to be social change. The highlight of today was seeing Al Gore and Sean Parker in a discussion about technology, media and creating change.
Al Gore and Sean Parker engaged in an hour-long conversation about creating social change, and how media & technology, particularly social media, can help. ”Our democracy has been hacked,” Al Gore stated off the bat. He expounded on our broken political and social systems in the US, stating: ”We need to overcome apathy; people need to understand that by joining together things can be done.” He continued: ”I want to see a new movement, Occupy Democracy.”
Biz Stone also spoke in a separate session today about his entrepreneurial background, starting Twitter, and creating social impact. “Change is not a triumph of technology,” Biz… Read More
Mar
12
SXSWi Diary, Day 3
Greetings from Austin, where we have wrapped up day #3. It was a sunny day in Austin and SXSW attendees were out in full force. People like Jeremiah Owyang went to twitter to welcome the sunshine.
Austin looking blue skies and great weather at SXSW twitter.com/jowyang/status…
— Jeremiah Owyang (@jowyang) March 11, 2012
The Austin Convention Center was packed today. We tried to go to panels, but were turned away because they were too packed. I took this photo outside the overflow room of a panel. People are sitting in the middle of the hallway to try to catch a bit of a panel:
We then saw the Instagram founders speak, where co-founder Kevin Systrom announced that Instagram for Android would be released soon.
We ran into a Meltwater Buzz client today, Firas Steitiyeh… Read More
Mar
10
SWSWi Diary, Day 2
Day 2 of South by Southwest Interactive is wrapping up and we had all hands on deck! We had great representation from Meltwater today, including:
- Jorn Lyseggen, CEO & Founder, Meltwater Group
- Blaise Bayuo, CEO of RetailTower, a MEST Incubator company
- Mike Szymanski, Director of Business Development, MEST
- Victoria Haynes, Director of Marketing & Communications, MEST
- Sara Davar, Area Director, Meltwater Buzz
- Kimberly Kelly, Managing Director, Meltwater Buzz
- me, Kimling Lam, Director of Marketing, Meltwater Group
[left to right: Sara Davar, Kimberly Kelly, Kimling Lam, Jorn Lyseggen]
[left to right: Mike Szymanski, Blaise Bayuo, Jorn Lyseggen, Victoria Haynes]
And here is a brief update from everyone on the ground at SXSW today:
Jorn attended 2 interesting talks today, a Keynote from politically-active, technology-loving comedian… Read More
