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Category Archives: Client Experiences
Aug
25
Client Q&A: iSOFT
“Straight away, from day one really, we were able to track results and findings in real-time. It was immediately evident that this was going to be key to helping us leap that first hurdle.”
- Shaun Fagan, User Engagement Marketing Manager for iSOFT.
The world of healthcare IT is currently in an ‘interesting’ place. Set against a backdrop of wider public spending cuts, you have a business sector that is currently generating a lot of ‘noise’, and it’s not all positive.
As one of the world’s largest providers of healthcare IT solutions, iSOFT prides itself in innovation and staying on the cutting-edge of technology developments. Given the background of the healthcare IT industry, the company became increasingly interested in using social media to track the conversation and sentiment online.
We spoke to Shaun Fagan, User Engagement Marketing Manager for iSOFT to share why they chose Meltwater Buzz and how the product helps iSOFT monitor healthcare IT conversations and identify advocates.
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Jul
18
Client Q&A: WD-40 Company
“We realized early on that with social media you can’t control what is being said but you can have an influence on shaping the conversation”
WD-40 Company makes a number of leading brands found under the sink, in the garage and in the toolboxes of loyal fans in more than 160 countries around the world. WD-40® has become a household name and the consumer products company has become increasingly interested in the power of social media.
We asked Paige Perdue, Director of Digital Marketing at WD-40 Company, to share how Meltwater Buzz helped move her company to the social media monitoring space… Read More
