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Category Archives: Brand Marketing
May
02
Twitter Brand Pages, Just a Hint of the Future
Twitter has a nifty little challenge. How do they get people to spend more time on their property? In my observations, the majority of tweets are read away from Twitter.com. They’re read in a myriad of social media tools and twitter clients (both computer and mobile). For brands, that also has meant that few people go to their Twitter page after initially following them.
Twitters’ first step to overcome the brand page obstacle was in their fall 2011 site redesign which included the ability for a large, customizable header and the ability to pin a selected promoted tweet to stay on top of the timeline (including an embedded image/video). This clearly is not a ‘game changer’ as this functionality is also in Facebook and Google+.
My impression is that this is helpful for brands as they are acquiring new followers. As the brand page has one shot to impress someone,… Read More
Apr
05
Facebook Timeline: Best Brand Pages
Facebook made its new Timeline mandatory for all brand pages on March 30. While some brand pages partnered with the social network, getting the scoop on the new layout and a running start, others were automatically rolled over last week with one month’s notice. Even with much shorter notice some regular old brand pages were able to find some pretty cool and clever uses for the “new Facebook.” Check out some of Meltwater Group’s favorite and most creative uses of Timeline below.
- Spotify used their Timeline to recreate a history of music. While the company itself launched in 2006, they went back and added in important dates in music’s history. Including the birthdays of some of the music’s pioneers and most noteworthy artists, famous performances, inventions important to music (Walkman, iPod, etc.) and more.
The best part? Each milestone on the timeline… Read More
Mar
05
Facebook Timeline Brand Pages are here
Timeline has rolled out to Facebook Pages, and is mandatory on March 30th. Similar to profile pages, Timeline introduces a new experience for fans to engage with companies and brands. Here are the key elements every marketer should know:
- Cover photo and profile picture – Individuals have already begun to use their cover photo in creative ways. Since the profile picture moves away from a tall, vertical image to a simple 180×180 square; the cover photo becomes the primary real estate for brand pages.
- Reduced Tab Visibility – The left side bar has been replaced by four “tabs” on the top, just below the cover photo. Admins can choose which order to display these tabs and clicking on the <more> arrow will show you icons for all of them.
- No default landing page – With the change in tabs, there is no longer an option to create
Feb
09
Guest Perspective: Social Media Monitoring Trends for 2012
This guest article comes from Murray Newlands, founder of Influence People and author of the recent Social Media Monitoring book.
Social media as an industry is clearly growing up. The training wheels are off, and this year is shaping up to be the time when social media becomes not just accepted but important in all aspects of business strategy. The big trends I’m seeing in the use of social media monitoring are going to make the field more human, smarter, and integrated. Here’s what I mean.
1. Conversation, Not Automation
Social media is a communication tool. Automate too much and your conversation starts to feel like talking to a recording. Marketers and community managers are starting to get through to the C-suite on this point and are able to focus more of their time and effort on reaching out to people having relevant conversations, rather… Read More
Feb
01
Five Ways Social Media Changed Marketing
Social media has changed everything… from the way we communicate and consume our news to how we travel, look for jobs, to how we declare our new year’s resolutions. Take a look at the Meltwater Careers [Movers & Shapers] blog on the five ways social media has changed marketing.
