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Author Archives: Kimling Lam
May
14
Integrating Pinterest and Facebook
Pinterest—ranked in the top three social sites for the US—has been a hot topic for months now, particularly around how much money Pinterest users spend. Brands are intrigued, individual users are obsessed and all of us are confused about copyright issues. News stories abound of people making thousands of dollars a day redirecting links on the site, retailers are selling out of online product faster than they can refill and almost everyone is becoming an amateur chef because of it.
So, community managers, what are you waiting for? Get your brand page on there! But first, check out these best practices and consider integrating Pinterest with your established Facebook community (instead of building your Pinterest community from scratch).
Meltwater Group has gathered a few links, tips and tricks to get you started. Let the pinning for your brand begin!
- Pinvolve: This Facebook app has gained notoriety
May
09
Mother’s Day Gift Ideas
Mother’s Day is just around the corner, a day where the average consumer is eager to spend money in effort to show appreciation and affection for mom. In fact, reports are seeing Mother’s Day spending up this year, and studies show that in the U.S. it’s the biggest gifting holiday behind Christmas.
According to reports, mom will be spoiled with special meals, flowers, clothing and electronics, despite gas prices peaking. The NRF survey also reports an overall increase in spending, with the average person spending $152.52, up 8% from $140.73 last year.
Many brands are extending a hand this Mother’s Day to help you express your appreciation to the mom figure(s) in your life. From eBay’s “Mother’s Day Sweepstakes” or Whole Foods Market’s “Mom Rocks! Contest” to Major League Baseball’s “MLB Mother’s Day” or Proctor & Gamble’s “Thank You, Mom” initiative.… Read More
May
08
10 Media Outlets for Digital News Now
When identifying media outlets for marketing and public relations outreach, there are countless media databases and blog search tools at your fingertips. For example, if you’re looking for a contact that covers technology for major markets in the U.S., you can insert that search query into Meltwater Press and populate a media list that fits your query.
However, searching news media for personal use can be more overwhelming, even challenging. Staying up-to-date with current events, technology, memes and internet trends is beneficial for networking, job interviews and your career. To help, Meltwater Group put together a recommended subscribe list of 10 media outlets to start with.
- Mashable: The all-encompassing Mashable. This social media newshound reports on all things industry related, no matter how serious or senseless. It’s pretty mainstream and most stories go viral, but this might not be the only perspective you’ll want
May
03
Follow the 2012 election online
Long gone are the days when we used to wait for the morning newspaper or the 6 p.m. evening news. With social media, news is now real-time. Just take a look back at key media moments in 2011 and ask yourself, how many events did you hear about on social media first? For us, social media has changed everything. Not only do we want to be the first to hear the news, we want to be the first to inform our online community.
As we track the 2012 election, we’ve leveraged social media to stay up-to-date on updates from the campaign trail. Take Rick Santorum’s campaign suspension announcement for example; we first heard the rumors on Twitter, which were then confirmed by media Twitter accounts, followed by a live-stream of Santorum’s announcement on news site, the Huffington Post.
This real-time access makes it even harder to revert… Read More
Apr
24
Audio: The Underdog of Online Mediums
Ever since the acquisition of Instagram, the folks here at Meltwater Group have been considering the different roles online mediums play in content development within social networks. We all agree that in today’s world content is king, but we’ve noticed an absence of audio capabilities. Is anybody listening?
Certain social networks tend to highlight different mediums, whether it is photos (Instagram, Facebook), text (Tumblr, Twitter), image curating (Pinterest), video (YouTube, Vimeo), or others, we’ve long awaited a social network that encompasses shareable audio content the way it should. While there are definitely networks with an audio or music focus, they’re having a hard time competing unless they are integrated with a more popular platform (think Spotify and Faceook). Plus, maybe you remember MySpace, the one and only “social entertainment” site, or even Ping, the failed social network for iTunes?
We’ve written about the digital revolution of… Read More
